The customer is Tony, an Italian farmer in the Napa Valley, who has to deal with everyone always commenting on how this Italian is so foreign and exotic which is kind of awkward, but then again he still speaks broken English in a very heavy Italian accent so we'll just let that go. Tony is the biggest-hearted man, but he's also pretty damn old, which is why Rosabella at first is like ew gross old man get away from me. (She actually says this, sort of.) Well that's how it is supposed to be, but Shuler Hensley (playing Tony, in his best performance poss ever) is like only ten years older than Benanti. So it just felt mean but whatever. Anyway so plot. Rosabella (this is just what Tony calls the beautiful waitress and what she ends up being called by everyone in Napa; we find out her real name at the end and it's prettayy funny) writes to the address Tony left on the menu and sends a picture of herself. Tony receives the picture and shares it with his entire community in Napa, and they all perform the title song that has been stuck in my head for 2 weeks now. (Seriously I'm even singing to my dog "YOU'RE THE MOST CUTEST FELLAAAA".) P.S., we learn that all the gals in Napa shop exclusively at Modcloth. So Tony is the most happy fella, over the moon that she actually responded to his love letter, but then he's upset, rightly so, that she asks for his picture in return (he's not the most handsome slightly overweight old man). But then! Cheyenne Jackson, the most gorgeous person to ever walk on this planet (this is not an exaggeration, it's like even his Wikipedia entry) enters as Joey, Tony's right-hand farmhand, and Tony's all heyyyy Joeyyyyy lemme ahh take ahh peetch of ahh youuuuu! Then Cheyenne sings and everyone dies from happy. Including Rosabella, who gets Joey's picture and is all "This guy's HAWT I'm gonna go to Napa and marry him!" So, this show is not the most feminist piece of theatre.
Watch the below video to get a feeling for it all. And also to understand why Cheyenne and Laura are two of the best people ever. And everyone else.
Everything was so perfectly done, but in making the show only 2 acts (instead of the usual 3), some necessary story was cut. Like all of a sudden Rosabella actually does love her old man husband? We think she and Joey are totes into each other but then Joey is not really in the second act? I mean, the end reveal makes all of this make sense, but it could have been written better. However, every other aspect, from the lighting (except for one spotlight mistake) to the costumes to the cast to the direction, was wonderful. Unless a heavenly decree comes down and declares a Broadway run with the same cast (or at least a cast recording for chrissakes), the 5 days when "Fella" was on the Encores! stage will be remembered as one of the most magical times in recent New York theatre.